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Imagine watching an interview in which the owner of a company describes the challenges his or her business faced as it was developing and is facing now. Imagine seeing the offices, the product and the manufacturing facilities. Imagine seeing the website and a sample of their customer contact materials. All of that on a single DVD brings a new dimension to the classroom and student dialogue centered on a case study. Packaged with a narrative and study questions the EduCase case study is ready to stimulate classroom discussions about the challenges of a real business